être cécile is one such French fashion brand that draws upon the cleanliness of the French style. Here’s more about the être cécile story and how it is growing to become one of the many beloved French clothes shops out there.
Ready-to-wear French fashion exploded in popularity in the 1960’s. Its genesis was driven by the needs of pop culture and mass media, unsettling the traditional notions of fashion that had reigned for decades.
Yé-Yé music, drawing on the energy of international bands like The Beatles, swept across France throughout the 60’s and artists like Serge Gainsbourg, Chantal Goya and France Gall rode the wave to popularity. Their popularity, focus on pop and their appearance quickly created legions of adoring fans that wanted to emulate their fashion sense.
Ready-to-wear fashion – with its focus on accessibility and humour – has only continued to grow in popularity in the years since and the growth of the digital space has seen even more injections of playfulness into the style.
This style has resonated with être cécile customers, and it’s reflective of our approach. The brand’s tagline, “presque parisienne”, pays homage to its origins and also shows how it’s moving forward in its own direction.
Since being founded by Yasmin Sewell and Kyle Robinson, être cécile has grown to have showrooms in Paris, New York and the native London of the two founders where the brand was first conceived.
The online store now offers a wide range of clothing, and there’s truly something for everyone from t-shirts and sweatshirts to trousers, dresses and a wide range of overwear. Potential shoppers can also find a wide range of the products worn by models on the brand’s Instagram page.
The brand offers a comprehensive online shopping experience to its customers. On the website, you can learn all you need to know about the range of products on offer, read product descriptions and choose from a range of sizes.
There are a wide range of delivery options depending on where you are shopping from, and the wishlist functionality makes it simple for browsers to keep track of the pieces that you want to purchase next.
Customers can also benefit from an awesome 15% off their first order after you’ve signed up for the brand’s newsletter. If you’re looking for unique and playful ready-to-wear pieces for your wardrobe, then be sure to check out être cécile.