This policy has clearly paid off, as we are still trading while many others have folded. Not only are we still trading, but we've expanded our range of offerings by creating an online version of our shop where we can display even more of our wonderful French fashions for our customers to choose from. Our Paris clothing range includes everything, from French hoodies to slogan sweatshirts.
In modern French fashion, the stylish look does not sacrifice practicality or comfort. It is a simple philosophy pioneered by Yves Saint Laurent and continued on by successive waves of contemporary French designers.
This concept is known in France as prêt-à-porter, and somewhat ironically was born out of a response to the abandonment of haute couture by French youth in the 1960s (this itself part of a swelling movement of rebellion against social disparity that was sweeping the world at the time), which caused those same youths to adopt more casual styles seen in London during the late 1950s and early 1960s.
Yves Saint Laurent realized the error of clinging to the traditional and created a new style that captured the imaginations not only of French youth but all of Europe and beyond.
Être cécile was inspired by the prêt-à-porter movement started by Yves Saint Laurent, and today we're continuing the tradition of providing quality clothing with genuine style. Our clothes are designed for modern people and contemporary living. Ready to wear fashions that you can take anywhere.
être cécile is a global brand with a French heart and a British background. You will find our showrooms in Paris, London, and New York. Now we are expanding online, so wherever you are in the world, you'll be able to buy authentic French designs with timeless style from être cécile.
We design our clothes with wearability in mind. They are clothes made to be worn, and meant to be enjoyed. As such, you can be sure these clothes are made with great care.
The materials are high quality and chosen for their texture, looks, and durability. We don't select anything that does not meet all three of these criteria for perfection.
Even so, you will also discover that everything we sell is fully covered by an iron-clad 14 day return policy, and if you're not completely satisfied with your purchase, you'll be able to return it to us for a prompt and cheerful refund.
Browse our collection and see for yourself the amazing designs from our genuine French fashion house you can find right in the heart of London.