The PF19 Story
For Pre-Fall 19 the Cecile girl is ever-present and conscious of the world around her, living mindfully, consuming organically and moving freely. She is in touch with her circadian rhythm, rising with the sun and sleeping with the moon, spending her weekends doing kundalini and perusing the farmers market for organic produce before catching up with friends in a local winebar cum beer garden.
Her conversations are loaded with concern, a desire to do more, to consume less and to think deeply, to connect with nature and to nurture the environment, to be present in the moment. With a free spirit and anauthentic hope for the future, the Etre Cecile woman is doing her bit for the world.
With the globe in the mind, Etre Cecile continues to think carefully about production. Styles are designed and developed in-house by an all-female team based in Hackney, London, taking inspiration from the surrounding Cecile community. Ideas are brought to life in a luxury print house in Italy and manufactured in Portugal, operating solely within Europe helps to keep carbon emissions down and supply chains as transparent as possible. Cecile are looking into more sustainable options for the future, in the meantime, they have developed an organic cotton for PF19.
Prints are vibrant but fresh, with a brush of French nostalgia, a common thread from season to season. The new range of lifestyle sportswear includes both swim and bike shorts to accompany an expansion in ready-to-wear elements, reviving old classics such as the Denim Stars capsule and introducing new silhouettes like the Hawaiian shirt, wrap dress and chequered short suit.
This season, Etre Cecile are capturing the woman with authentic ambition, who believes small changes can have big effects.